Home » About Us

About us

Fitted Projects is a market-focused urban planning firm for new cities, urban extensions and special zones. Founded in 2020, we work on master plans, urban extensions, and the regulations that govern them.

We are a boutique firm, and clients get the direct attention of people who have worked at major international institutions, public and private, on projects around the world. Land development is a long game, and we believe in building long-term relationships with our clients.

The master plan is the main driver of a developer’s business plan. A financially sound plan is the backbone of an ambitious development, and we take seriously both our responsibility to clients in building a business that lasts and our responsibility to the future community in delivering an urban environment worth living in.

Why work with us

An integrated business and planning lens

We combine spatial planning with market diagnostics and economic modeling. Every planning decision is technically sound and commercially justified.

Design excellence with local fit

Our work adapts international urban design practice to local conditions, holding to multi-modal mobility, stewardship of natural amenities, and the public realm as the backbone of land value.

Cash-flow positive sequencing

We plan around infrastructure phasing and land release so that cash flow stays healthy and major investment stays in line with absorption and demand. This protects long-term value and avoids low-equilibrium outcomes.

Practical governance and implementation

We draft the urban management guides, land use rules, and operational documents that large developments need. These set a cohesive character across a site and give investors clarity while leaving room to move when markets shift.

A city is not a building

Good cities are dynamic, messy, and always changing. Trying to guess every activity and design every building stifles the creativity that makes cities worth living in. We prefer to open doors: flexible frameworks that host many uses and evolve as conditions change.

A real city is also never finished. Our plans are scalable, using urban economics and urban planning to create simple designs that keep options open and make expansion easy, while controlling initial costs.

And a city is more than concrete and steel. Rules, norms, and regulations shape future outcomes far more than a rendering does. We combine nuts-and-bolts planning with a regulatory framework that creates value for the firm, its investors, and the people who will live there.

Our team

NURIA FORQUES PUIGCERVER

Co-Founder and Principal Urban Designer

Nuria is an urban designer and project manager with a background in architecture and real estate management. She leads projects across the full range of the practice, from tactical interventions in existing neighborhoods to new city master plans of up to 10,000 hectares, in the United States, Latin America, Europe, and East Africa. Her focus is flexible, market-led design that stays buildable on constrained budgets, and she has managed construction as well as design. She lectures on Strategic Urban Planning at the Africa Urban Lab and is the founder of the Global Street Atlas platform.

DR. PATRICK LAMSON-HALL

Co-Founder and Principal Urban Planner

Patrick is an urban planner and researcher who leads the Urban Expansion and the Periphery program at the Africa Urban Lab, part of the African School of Economics in Zanzibar. His public sector work helps cities across Africa prepare for growth that is inclusive, orderly, and affordable, with more than ten years spent on urban sprawl, housing supply, the needs of migrants and refugees, economic development, and climate adaptation. He is an affiliated scholar at the NYU Marron Institute of Urban Management, a co-author of the Atlas of Urban Expansion, and helped lead the OECD’s Africa’s Urbanization Dynamics report, work that has made him a widely cited authority on urban growth and density. He holds a Master’s degree in Urban Planning and a PhD in Public Administration from the NYU Wagner School of Public Service.

Juan Fernando Junca — Project Manager, Urban Planner
Maria Monica Salazar Tamayo — Research Lead, Urban Planner
Daniel Broid — Research Staff, Urban Planner
Suman Kumar — GIS Lead, Architect
Francisco Forqués Moncho — Senior Urban Planner, Infrastructure Specialist
Claudia Reig Mora — Urban Designer, Architect
Rose Lee — Urban Designer and Engineer
Santiago Munoz — Urban Designer
Masudah Rahman — Junior Urban Planner
Sadia Abedin — Rendering Lead
Laura Daniela Paula Gutierrez — Graphic Designer
Sam Rholex — Local Research Coordinator, Urban Planner
David Lozano — Urban Designer

Additional local team members are brought on as needed.

Our Partners

CHARTER CITIES INSTITUTE

The Charter Cities Institute is a nonprofit dedicated to creating the ecosystem for charter cities, founded on the idea that a fresh approach was necessary to tackle humanity’s most pressing challenges, such as global poverty, climate change and rapid urbanization.

E-DESIGN DYNAMICS

e-Design Dynamics is a New York environmental engineering and planning firm that grounds our projects in sound practice on water management and local ecology.

POLITAS CONSULTING

Politas Consulting specializes in the laws, policies, and administrative frameworks for special economic zones, cities, and autonomous areas.

SIMPLECITY DESIGN

A Texas planning practice working on development codes, comprehensive plans, and downtown revitalization, with a team drawn from senior local government positions. Their form-based and land development code work sits close to our own urban legislation practice.

VALECTUS

VALECTUS LIMITED

A geospatial analysis firm that runs the Urban Expansion Observatory in Navi Mumbai, where analysts produced the street and connectivity measurements behind the Atlas of Urban Expansion. Their urban growth metrics work has supported UN-Habitat, the Government of Colombia, CAF, and 100 Resilient Cities.