Urban Planning and Design Services

For charter cities, new towns, and urban extensions. 

Urban planners who think like economists //

Urban designers who see like investors     //

WHAT WE OFFER

Fitted Projects is the leading market-focused urban planning firm for new city projects. Our custom research and extensive international experience will help us fit your project into the local market while keeping a global perspective. Fitted Projects plans are simple and scalable, maximizing long-term value for shareholders and residents by creating economic, environmental, and social resilience. 

MASTER PLANNING 

Greenfield city developments create new urban centers by using public spaces and land uses to create connections and amenities that will raise land values.

TACTICAL URBANISM

Strategic interventions can improve the city by reconnecting streets, establishing small public spaces, making it safe for pedestrians and bicycles, and densifying.

RESEARCH

Research on labor markets, macroeconomic trends, land and housing markets, and risks from climate and disasters to help you parse fads and trends from truisms.  

URBAN EXTENSION

New layouts on the urban periphery can accommodate population growth or economic growth, relieving land supply bottlenecks and creating space for new activities.  

The true blueprint of a city is the norms and regulations that decide who can build what, where, when - the true blueprint of the city. We aim for flexibility, while minimizing nuisances and hazards.  

URBAN LEGISLATION

OUR TEAM

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PATRICK LAMSON-HALL
PRINCIPAL URBAN PLANNER

NURIA FORQUES PUIGCERVER
PRINCIPAL URBAN DESIGNER

Patrick is an urban planner, and a research scholar at New York University. He is on the board of the Startup Societies Foundation and the SDZ Alliance and has coordinated new cities and urban expansion projects in Asia, Latin America and Africa.

Nuria is an urban designer and construction project manager. She has done work from renovations to the urban design of small communities in the United States, Latin America and Europe. She specializes in cost-effective design on a limited budget. 

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JUAN FERNANDO JUNCA
LEAD PROJECT COORDINATOR AND
URBAN DESIGNER

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MARIA MONICA SALAZAR TAMAYO
RESEARCHER AND PROJECT COORDINATOR

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SUMAN KUMAR
URBAN PLANNER

Suman is a leading urban development researcher in Mumbai, India. His urban planning work emphasizes flood prevention, public transportation, and human-scale development. He has prepared plans for cities and villages in India and Latin America.

Juan is an urban designer, urban manager, and a consultant at the Bjarke Ingalls Group in New York. He has worked on metropolitan and regional master plans, competitiveness studies, and design strategies for multi-disciplinary urban development. 

Maria Monica is an urban planner, project manager, and former advisor to the National Planning Agency of Colombia.  She has worked throughout Latin America on local investment projects with the public and private sector. She is based in Barcelona, Spain. 

WHY WORK WITH FITTED PROJECTS?

URBAN PLANNERS WHO UNDERSTAND CITIES

A city is not a building, and more planning doesn't always lead to better outcomes. Good cities are dynamic, messy, innovative, and ever-changing. Trying to guess every activity and design every building stifles the creativity that makes cities great. We prefer to open new doors by creating flexible frameworks that can host multiple uses and evolve to meet changing conditions

DESIGNED FOR GROWTH 

A real city is never finished. Fitted Projects plans are scalable, using the principles of urban conomics and urban planning to create simple designs that maximize flexibility and make it easy to expand, while minimizing the initial investment. Our urban planners create flexible layouts that will work for generations, using the same principles that created the cities we love today. 

FOCUSED ON PEDESTRIAN ISSUES

Cities work when people can connect. Our plans maximize opportunities for walking, cycling, and public transit. More than just greenwashing, our team knows that great cities use these public goods to create density, connecting workers, residents, and businesses, and building opportunity into the fabric of the city.  and creating dynamic markets that people will compete to access. 

NOT JUST A PRETTY PICTURE

A city is more than concrete and steel. Rules, norms, and regulations determine how vibrant, chaotic or sanguine your city will become. The rules of the game shape future outcomes much more than a rendering or a masterplan. Our approach combines nuts and bolts urban planning with the development of a regulatory framework that can maximize value creation for your firm, your investors, and the citizens of the city you are building. 

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LATEST PROJECT

CIUDAD MORAZÁN

San Pedro Sula, Honduras

Ciudad Morazán is a new ZEDE city in a working-class area of Honduras. Combining industry, housing, and services, this new city has a dynamic economy and a small footprint. Our design created a safe and walkable urban layout and three new low-cost housing types to fill market niches. 

OUR PARTNERS

e-Design Dynamics

e-Design Dynamics is a leading New York-based environmental engineering and planning firm that helps ground our projects in the best practices for managing water and protecting local ecologies.

Politas Consulting

Politas Consulting assists with the development and implementation of laws, policies, and administrative frameworks for special economic zones (SEZs), cities, and autonomous areas, to achieve inclusive economic growth.

A city is not gauged by its length and width, but by the broadness of its vision.

Herb Caen

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GET IN TOUCH

Email us directly or fill out the contact form. We look forward to working with you. 

New York, NY

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